Chipotle Mexican Grill has introduced a new menu item, Chipotle Honey Chicken, to its UK restaurants for a limited time. The dish, which blends smoky chipotle heat with the sweetness of wildflower honey, will be available for in-restaurant and digital orders from 7 March.
The fast-casual chain has announced that UK customers can access the new dish early via the Chipotle app before its official rollout. The company describes Chipotle Honey Chicken as a bold culinary innovation that balances spice with a touch of sweetness. The dish features grilled chicken seasoned with Mexican spices and marinated in smoked chipotle peppers and pure honey.
Chipotle’s Chief Brand Officer, Chris Brandt, said: “Chipotle Honey Chicken was our top-performing limited-time offer in test markets, and we’re excited for guests to taste this bold, new protein with their go-to order. The delicate balance of heat and a touch of sweet pairs perfectly with our real ingredients, prepared fresh every day.”
Growing demand for hot honey
The launch comes as hot honey continues to grow in popularity. Google Trends data shows searches for “hot honey” in the UK have reached an all-time high, with interest steadily increasing over the past year.
The Chipotle Honey Chicken dish was trialled in test markets in Nashville, Tennessee, and Sacramento, California, where it became a fan favourite. The company hopes to replicate that success in the UK.
To mark the launch, Chipotle is offering free delivery through UberEats and Deliveroo on orders over £10 during two promotional periods: 10-16 March and 24-30 March. However, the offer is only available for orders placed via the delivery platforms, not on Chipotle’s own website.
Customers can download the Chipotle UK app from the Apple App Store or Google Play to gain early access to the new dish.
For video assets showcasing Chipotle Honey Chicken, visit: https://www.youtube.com/watch?v=3CEto2XXEQ8.
