Hisense, the global home appliance and consumer electronics brand, has further solidified its position as a leader in the global TV market. The company reported a remarkable 29.14 million TV shipments in 2024, capturing 14% of the global market share, according to data from international market research firm Omdia. Hisense has held the second spot globally in TV shipments from 2022 to 2024, a testament to its consistent growth. The company has now achieved seven consecutive years of growth, a rare feat in the competitive global TV industry.
The company’s growing influence is particularly evident in the large-screen TV sector. Hisense continues to dominate this category, securing a 19.8% market share in shipments for TVs 75 inches and larger, making it the top player worldwide. The brand’s dominance extends further into the ultra-large TV segment, where it holds a commanding 30.3% market share for 98-inch+ models and an impressive 58.8% share for 100-inch+ models, once again ranking first globally. According to market research firms GFK and Circana, Hisense TVs are also the top sellers in countries such as Japan, Australia, South Africa, and Slovenia.
Hisense’s success in the highly competitive TV market can be attributed to its relentless focus on cutting-edge technology and user-centric design. The brand has consistently focused on enhancing the viewing experience, with its flagship product, the 116-inch TriChroma LED TV, showcasing its technological prowess. This model features the advanced RGB Local Dimming Display Technology and is powered by the Hi-View AI Engine X, which incorporates AI-driven features such as AI Peak Brightness and AI RGB Local Dimming. These features adjust the display in real time, ensuring that viewers enjoy lifelike visuals with unmatched clarity and brightness.
Artificial intelligence (AI) continues to be at the core of Hisense’s innovation. The company is leveraging AI not only to improve picture quality but also to enhance energy efficiency, creating smarter, more sustainable TVs. As Hisense focuses on providing an exceptional user experience, AI technologies play a key role in refining product performance and improving customer satisfaction.
In addition to its commitment to technology, Hisense’s strategy of forming strategic partnerships has also helped the company maintain its leadership position. By collaborating with key industry players, the brand has been able to continuously introduce new features and improve its offerings, ensuring that it remains ahead of the curve in terms of innovation.
As Hisense looks to the future, it is well-positioned to continue expanding its market share and maintaining its reputation as a global TV leader. With its consistent commitment to quality and innovation, Hisense is expected to remain a top choice for consumers worldwide, while continuing to set industry standards.
The brand’s success story highlights the growing importance of technological innovation in the consumer electronics market and demonstrates how Hisense’s customer-focused approach is driving its global expansion.
