Chinese tyre manufacturer Linglong Tire has announced a new global partnership with football giants Real Madrid, marking a significant move in its strategy to boost international brand recognition. The agreement, revealed today, brings together one of China’s leading tyre companies and the world-famous Spanish football club in a cross-industry collaboration set to merge sports and business on a global scale.
The deal with Real Madrid, widely regarded as one of the most successful football clubs in the world, underscores the club’s vast international reach and cultural impact. With over a century of sporting achievements, Real Madrid has built a large and passionate fan base around the world. This global presence is what Linglong Tire aims to tap into, as the company continues its international expansion.
Linglong Tire has emerged as a prominent player in China’s tyre industry, thanks to its focus on product quality, technological innovation, and a global development strategy. In recent years, it has made significant inroads in international markets, helping to raise its profile and strengthen its brand influence beyond China.
This partnership with Real Madrid represents more than just a corporate sponsorship; it is seen as a bridge between Eastern and Western cultures, uniting the worlds of business and sport. The collaboration is expected to create new opportunities for both Linglong Tire and Real Madrid, bringing the two brands closer to football fans and sports enthusiasts across the globe.
As part of the agreement, Linglong Tire will be involved in a wide range of Real Madrid’s promotional activities, including sporting events and brand marketing campaigns. The two partners will work together on innovative sports marketing strategies, aiming to create unique experiences for fans and consumers. The collaboration will also explore new approaches to merging sports and business, further promoting the integration of these two sectors.
Speaking about the new partnership, Wang Feng, Chairman and CEO of Linglong Tire, expressed his excitement. “We are deeply honoured to establish a strategic partnership with a top-tier club like Real Madrid,” he said. “This collaboration reflects the strength of our brand and represents a new milestone in our journey towards internationalisation. Together with Real Madrid, we are confident that we will achieve greater success and deliver exciting experiences to consumers around the world.”
For Real Madrid, the partnership with Linglong Tire adds to its long list of high-profile commercial deals, as the club continues to leverage its global standing to attract international brands. Real Madrid’s influence in markets such as Asia and Europe is expected to further enhance Linglong Tire’s global presence, providing the Chinese company with a platform to reach new customers.
Both Linglong Tire and Real Madrid see the partnership as the start of an exciting journey, with high hopes for the future. They aim to create a mutually beneficial relationship that not only celebrates their respective successes in sport and business but also paves the way for more innovative collaborations in the years to come.
